Data Services In Madison WI At NW Database Services

Data Cleaning, Data Cleansing, Data Scrubbing, Deduplication, Data Transformation, NCOA, Mail PreSorts, Email Verification, Email Append, & Phone Append Services in Madison Wisconsin

Get The Best Database Services In Madison Wisconsin

We provide data services to businesses and organizations in Madison WI and all Wisconsin cities. With over 3 decades of experience in the database business, you won’t find a company that can solve your specific database needs with higher quality service or better prices than Northwest Database Services. No matter what your specific need is, our team will find a data service solution to suit your situation.


More Cities and States Where We Offer Data Cleaning Services

We Are A Full Service Data Services That Can Help You Run Your Business

Northwest Database Services is a full-spectrum data service that has been performing data migration, data scrubbing, data cleaning, and de-duping data services for databases and mailing lists, for over 34 years. NW Database Services provides data services to all businesses, organizations, and agencies in Madison WI and surrounding communities.

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What We Do

Database Services

When you need your data to speak to you regarding your business’s trends, buying patterns or just whether or not your customers are still living.

Data Transformation

We provide data transformation services for Extract, Transform and Load (ETL) operations typically used in data migration or restoration projects.

De-duplication Service

Duplication of data plagues every database and mailing list. Duplication is inevitable, constantly keeps growing and erodes the quality of your data.

Direct Mail - Presorts

It’s true the United States Postal Service throws away approximately thirty five percent of all bulk mail every year! Why so much? Think: “Mailing list cleanup.

Email-Phone Append

With access to more than 500 million email addresses, Northwest Database Services uses one of the most comprehensive and unique data sets in the industry.


Over 40 million Americans change their address annually, which makes us do the work to maintain a high-quality mailing list while you focus on your business.

We Are Here To Help!

1 + 13 =


Sandersville, GA 31082


gch [@]
To use email, remove the brackets


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Information About Data Cleaning And Data Services

Type 1 Of The 4 Types of Data Analysis

Those who are open to learning and adapting are the best at building and maintaining successful companies and organizations. It doesn’t matter which industry you are in, understanding the past and current is essential. Also, anticipating what the future might bring is key. How can companies do this?
Data analytics is the answer. Data analytics is the answer. While data collection is common in companies, it doesn’t mean that data has any meaning. It is what you do with this data that matters. Data analytics is the analysis of raw data to find patterns, trends and insights that could be useful in determining the state of a business area. These insights can then be used to make data-driven, smart decisions.
The type of analysis performed will determine the types of insights you can get from your data. There are four types of data analytics in data science and data analytics: Prescriptive, diagnostic and predictive. We’ll be discussing each type of data analysis in this article and why they are useful. What are the main types of data analysis? Let’s see.

1. Types of Data Analysis

Descriptive analytics examines the past. Descriptive analytics, as the name implies, is a way to describe what happened. It doesn’t attempt to explain why it happened or establish cause-and effect relationships. It is a quick snapshot that can be easily understood.
Google Analytics is an excellent example of descriptive analytics in practice. It provides a quick overview of your website’s activities, such as how many people visited it in a certain time period or where they came from. Similar tools such as HubSpot can show you how many people opened an email or engaged in a campaign.
Two main methods are used for descriptive analytics: data aggregation or data mining. Data aggregation refers to the process of gathering and presenting data in a summary format. Imagine an ecommerce site collecting all types of data about their customers and visitors to their website. This aggregated or summarized data would give an overview of the wider dataset, such as the average age of customers or average number of transactions.
Data mining is the analysis. The analyst analyzes the data to find patterns and trends. A descriptive analysis results in a visual representation of data, such as a bar graph or pie chart.
This is what descriptive analytics does: It condenses large amounts of data into a simple overview of the events. This is often the beginning point for deeper analysis.

Northwest Database Services has 34+ years experience with all types of data services, including mail presorts, NCOA, and data deduplication. If your database systems are not returning poor data, it is definitely time for you to consult with a data services specialist. We have experience with large and small data sets. Often, data requires extensive manipulation to remove corrupt data and restore the database to proper functionality. Call us at (360)841-8168 for a consultation and get the process of data cleaning started as soon as possible.

NW Database Services
404 Insel Rd
Woodland WA 98674

City of Madison WI Information

Madison WI

Madison is named after James Madison, the American Founding Father. Madison is situated on the traditional Ho-Chunk land. The Madison area is also known as Dejope (meaning “four lakes”) or Taychopera (meaning “land of four lakes” in the Ho-Chunk language.


The area around Madison was inhabited by humans for approximately 12,000 years before Europeans arrived. The Ho-Chunk called this region Taychopera (Ta-ko-per-ah), which means “land of four lakes” (Mendota Monona Waubesa and Kegonsa). The rich prairies surrounding the lakes were home to Effigy mounds. These were built over 1000 years ago for ceremonial and burial purposes.


Madison and the rest of the state have a humid continental climate. This is characterized by variable weather patterns, large seasonal temperature variations, and low temperatures. Winter temperatures can drop to 0 degrees F or -17.8 degrees Celsius on 17 mornings each year. Summer temperatures average in the lower 80s (27-28 degree C), with summer temperatures reaching 90 degrees F or 32.2 degrees Celsius on 12 afternoons per calendar year. There are lower humidity levels than in winter, but they are higher than in spring. While summer receives more annual precipitation, winter still experiences significant rainfall.


The population was 269 884 at the 2020 census. The population density was 3,391.2 people per square mile (1.309.3/km2). At an average density 1,584.4/square mile (6111.7/km2), there were 126,000.70 housing units. The ethnicity of the population was 8.7% Hispanic/Latino of any race. The city’s Hispanic and nonHispanic population was 71.0% white, 9.5% Asian, 7.4% Black, African American, 0.5% Native American and 0.1% Pacific Islander. It also had 3.8% of other races and 7.8% from more than one race.


The Dane County Regional Airport serves Madison, serving nearly 2.2 million passengers each year. Morey Field, Middleton is the location of most major general aviation operations. It is located approximately 15 miles (24 kilometers) from Madison’s center. Madison Metro runs bus routes to and from the city as well as some suburbs. There are four taxicab companies in Madison (Union, Badger Madison, Madison, Green) and many companies that provide special transit services for people with disabilities. Madison also offers several carsharing options, including Community Car (locally owned) and U-Haul’s Uhaul Car Share.

Top Businesses

The University of Wisconsin-Madison and Epic Systems were the largest employers in Madison Metropolitan Area as of late 2018. The two largest state employers are the Wisconsin state government and University of Wisconsin Hospital and Clinics. Madison’s economy is moving from being a government-based one to one that offers high-tech services and consumer services, especially in the advertising, health, and biotech sectors. The city has experienced an economic boom since the 1990s and has been less affected than other parts of the state by recessions. The boom was fueled by the growth of high-tech businesses, many of which were developed by UW-Madison, who worked with local entrepreneurs and businesses to translate the results of academic research into practical applications, particularly bio-tech.


Madison WI Map